In the DFB Cup: DMV Group becomes sleeve sponsor for VfL Wolfsburg.

The 2026/27 DFB Cup is about to kick off. VfL Bochum 1848 will face league rivals SpVgg Greuther Fürth in the first round on Sunday, August 23rd. Joining them on the away trip: the DMV Group. VfL's top partner is the new sleeve sponsor for the Blue and Whites in the DFB Cup.

“The partnership with the DMV Group and the exchange have been characterized by mutual respect from the very beginning,” says Ilja Kaenzig, Managing Director of VfL Bochum 1848. “As the main sponsor of our VfL women’s team, they have already played a key role in the sporting and economic development of the club. Therefore, we are all the more pleased that a top partner is now taking the next step in their collaboration with us by having their logo on our sleeve in the DFB Cup and expanding their existing commitment.”

The partnership with the DMV Group began in 2024. Since then, the Bad Pyrmont-based company has been featured on the jerseys of the VfL Bochum women's team in the second division of the Women's Bundesliga and has played a key role in professionalizing women's and girls' sports in Bochum. In Germany, Austria, Poland, and Switzerland, the full-service marketer for health, beauty, and household products handles all marketing and sales activities for brands from national and international manufacturers.

“We see a high degree of alignment in the values that VfL and DMV stand for, and have therefore enjoyed an intensive and authentic partnership for years: VfL is an excellent platform for our brand message. We therefore view the addition of sleeve advertising in the DFB Cup for men as an exciting development. Let's hope the cup run goes far this year,” says Lars Diedrichs, Managing Director of the DMV Group.