Nov 10, 2015
DMV Diedrichs Markenvertrieb is awarded by Procter & Gamble for best business development
Procter & Gamble's GDM (Global Development Markets) business unit in Geneva, which manages the distribution business in the EIMEA region (Europe, India, Middle East and Africa) for various P&G brands with approximately 200 independent distributors, recognizes its most successful partner companies each year. DMV Diedrichs Markenvertrieb manages the brand business for Procter & Gamble in Germany, Austria, and Switzerland for the Old Spice brand and parts of the Mr. Clean product range, and demonstrated the best performance of all distributors in Western Europe in the past P&G fiscal year. This resulted in the greatest market share growth and also best fulfillment of P&G's criteria for successful shopper marketing.
DMV's organizational structure, which is best aligned with the latest market trends and has recently been significantly adapted to the increasing importance of online retail, was also recognized by P&G. This exceptionally strong performance across all criteria led to the overall victory for the Bad Pyrmont-based company this year, relegating well-known distributors from other countries to lower positions.