Range of services

DMV Diedrichs Markenvertrieb is the sales service provider for brands in Germany, Austria and Switzerland. We manage the distribution of smaller and larger brands and contribute significantly to building these brands. Our customers include all major food retailers and hypermarkets, drugstores, department stores, and perfumeries. We currently have about 120 employees, 29 of whom work in our sales force team and 4 in Key Account Management.

Our range of services covers the entire spectrum of the sales process, including Marketing, Category Management, Logistics / Warehousing right through to encashment.


Our marketing department is responsible for the management of the DMV brand portfolio and for the coordination of the entire product management (relaunches/launches, BTL/ATL campaigns etc.). Their close cooperation with key account management ensures the optimal (sales) support of the brands.


Four key account managers support our retail partners in the drugstores, food retail, supermarket, hypermarket, department store, perfumery and online retail sectors.


Our e-commerce team assists with the professional placement and marketing of our distribution brands with leading online retailers. As a service provider, we also manage vendor accounts for brand manufacturers and operate online brand shops as a fulfilment provider.

Field sales force

Our field sales force visits 4,400 food retail outlets. Using the latest technology, they schedule orders, take stock, check stores and make price comparisons.

Internal sales team

Our internal sales team handles customer inquiries and offers. Order management records and tracks orders. Our complaints department handles processes where something went wrong.


Our IT department uses EDI to ensure fast and efficient transmission of electronic data such as orders. Our brand partners can use the DMV extranet to view the latest reports.


With around 18,000 square metres of warehouse space, collaborations with renowned logistics partners and our own supply chain management department, we are able to handle all aspects of logistics, from forecasting for our brand partners to returns management.


We work together with all branches (Markant, REWE, EDEKA).

Trade partners in Germany

Drugstores Department Stores Perfumeries Online Retailers
dm-drogerie markt Galerie Karstadt Kaufhof Douglas Amazon.de
Rossmann Selbstständige   Kosmetik4less.de
Müller Woolworth    
Grocery Stores
Edeka Rewe Markant
Edeka Hessenring Toom Famila
Edeka Minden-Hannover Fegro / Selgros Kaufland
Edeka Nord Rewe Dortm. Tegut
Edeka Nordbayern Dohle / Hit Klass & Kock
Edeka Rhein-Ruhr Rewe Bünting
Edeka Südbayern Wasgau Globus
Edeka Südwest   C+C
Handelshof   real,-
Netto Maxhütte   V-Markt
DMV Trade partners


Founded in 1946 as Walter Diedrichs Drogengroßhandlung by the grandfather of the current managing partner Lars Diedrichs. Regional wholesale activities.

Since 1950: extension of operations to all of Germany.

Since 1960: extensive sales activities for renowned brand companies such as 'Penaten', 'Alicina', Brauns-Heitmann', 'EMCUR'.

Since 1979: management takeover by Klaus Diedrichs.
'OTC from one source' including category management for retailers.

1993: company renamed to DMV Diedrichs Markenvertrieb GmbH & Co. KG.

2005: Lars Diedrichs joined the company management.

2010: opening of the new marketing office in Hamburg to sustainably develop 'our' brands.

Since 2013: entry into the Austrian market. German-based supplier for leading drugstores.

2018: new modern high-bay warehouse in Hille. Orders for e-commerce and other special orders continue to be picked and shipped from the warehouse in Bad Pyrmont.

2019/2020: establishment of the Austrian subsidiary B&T DMV. Takeover of bauer & thürridl GmbH operations as part of an asset deal.

2021: entry into the Polish market. Establishment of a national team.

Corporate Philosophy

Dialogue – Forward-looking – Taking on the future together

Our company is defined by an atmosphere of familiar, professional and goal-oriented collaboration for the benefit of our customers and trade partners. Collaborative leadership, innovative technologies, and participatory organizational structures are the pillars on which DMV Diedrichs Markenvertrieb GmbH & Co. KG's success as a company and the satisfaction of our employees are based.

The dynamic market places complex demands on our employees. Enabling a healthy work-life balance for our employees is a matter of most fundamental importance. This is why we place great emphasis on providing professional human resource management and leadership, on offering systematic career advancement opportunities and on continuously developing our company.


Active climate protection

We all care about our environment: climate change, plastic pollution of the oceans, poor waste disposal - all issues that make us realise every day that it is time to change something. For this reason, DMV has been a founding member of the Climate Neutral Weserbergland Alliance since October 2021. We want to help shape the climate protection change in our region and get more people interested in the topic as well as motivate them to go the "green" way together with us.


Social Responsibility

DMV Diedrichs Markenvertrieb is involved in several social projects outside of its regular business activities.

Deutsche Gesellschaft für Muskelkranke e.V.

DMV Diedrichs Markenvertrieb regularly provides financial support to the German Society for Muscular Dystrophy

Plant for the Planet Foundation

It all started with a school presentation and today Plant-for-the-Planet is a global movement with an ambitious goal: to fight the climate crisis by planting trees around the world.

Musikschule Bad Pyrmont e.V.


Pyrmonter Theater Companie e.V.


DMV Diedrichs Markenvertrieb –
Team Strength through Diversity

Bad Pyrmont company signs the Diversity Charta

Bad Pyrmont company DMV Diedrichs Markenvertrieb professes the diversity philosophy and seeks to inspire others from the regional economy to follow.
People are naturally different in many ways, facets of life, and personalities. This diversity means cultural wealth, that we as a company benefit from.

DMV Diedrichs Markenvertrieb has understood that diversity and conflicts always provide an opportunity for further developments and that therefore a corporate diversity philosophy is essential. "We strive to learn from the diversity of our employees in all our business processes, and to encourage them to engage in constructive discourse and share knowledge," says Lars Diedrichs, the managing director and grandson of company founder Walter Diedrichs. It is this open, interactive corporate culture that builds the foundation of our long-term corporate success.

Association Memberships

Sharing knowledge and information gives our business partners as well as us commercial advantages and strength in innovation. Thus, we are able to build up long-term partnerships and obtain sustainable corporate success. DMV Diedrichs Markenvertrieb is member in selected and renowned associations offering a national as well as international linked network to take part in exchange regarding various topics, share best practices and get in contact with new partners.