Business Models

DMV Diedrichs Markenvertrieb offers different forms of cooperation as required by the trade and our principals. The overriding benefit of a cooperation with DMV Diedrichs Markenvertrieb lies in the creation of synergies: DMV Diedrichs Markenvertrieb takes over a variety of processes, reducing administration and costs on both the trade’s and manufacturer’s side.

The two possible business models are shown in the diagram. Please click on the area in the diagram to learn more about the particular business model.

Leasing Sales Force

DMV Diedrichs Markenvertrieb acts purely as a field sales organization (Leasing Sales Force). The manufacturer remains the owner of the goods and DMV Diedrichs Markenvertrieb receives a commission for field sales activities in the German food retailing.

Leasing Sales Force only

Brand Distribution

DMV Diedrichs Markenvertrieb acts as an outsourced sales organization, including all services given below : Our full range of services is available.
DMV Diedrichs Markenvertrieb buys the goods from our principals and distributes them under our own name to the trade. For our partners, there is no longer the necessity to set up their own distribution network and they can instead count on the reliable and competent distribution through DMV Diedrichs Markenvertrieb. In close collaboration with the marketing departments and general management of our principals, we manage the local brand development.

Full service: Brand Distribution

Benefits for our trade partners

High degree of synergies in terms of handling and administration:

  • One invoice for multiple manufacturers
  • One shipment
  • One point of contact: DMV Diedrichs Markenvertrieb
  • Availability of small brands and niche products

Benefits for our principals

  • Higher listing probability thanks to an extensive network in the trade
  • Lower costs:
    • Variable selling expenses instead of fixed personnel costs
    • Savings through DMV’s IT infrastructure such as EDI, Sinfos, etc.
  • Full transparency of DMV activities thanks to our reporting system